Company
Waterproof Caulking & Restoration, LLC specializes in caulking, waterproofing, power washing and masonry services. Located near Philadelphia, PA, they are a family-owned company that performs contracting services for commercial buildings. Their portfolio includes building work for several universities, such as Wast Chester University, Elizabethtown College, University of Delaware, Muhlenberg Clocktower and Immaculata University.
Project Goal
The primary goals identified by Waterproof Caulking & Restoration were to increase visibility of their services and generate more leads online. They wanted to begin ranking for keywords in Google that relate to caulking and waterproofing, power washing, and masonry repair and restoration. Waterproof Caulking & Restoration felt the best way to market their services was to receive content marketing and website design, and enlisted the help of 321 Web Marketing to do so.
Solution
We provided Waterproof Caulking & Restoration with a brand new, custom website that kept some design elements from the old one. 321 Web Marketing generated content for their services and developed custom layouts for specific pages. Additionally, we performed several rounds of SEO optimization for their website to ensure it would rank well for their target keywords. 321 continues to produce, optimize and publish weekly content to Waterproof Caulking & Restoration's website.
