Insurance Marketing Landing Page

Insurance SEO & Content Marketing

Achieving high rankings for competitive keywords at the national level requires organizations to devise an SEO strategy that exploits content gaps and leverages the shortcomings of rival SEO campaigns.

✓ Transform your insurance marketing and SEO strategy to strengthen customer acquisition efforts and attract high-value clients.

✓ Enhance your website’s branding and increase its competitiveness in search listings to outperform the competition.

✓ Ignite the power of your insurance marketing and skyrocket your online presence with our unrivaled SEO strategy.

321 Web Marketing works to maximize the visibility and lead generation of your digital marketing strategy with specialized expertise in working with insurance companies, several decades of experience in digital marketing campaign strategies, and the talent to help generate winning leads.

Speak with a digital marketing expert today to learn more about our SEO and content marketing packages and our tailored services.

The Value Of Insurance SEO and Content Marketing Campaigns

Taking Insurance Companies To New Heights

Among the many advantages national SEO offers, one of the most impactful elements of search engine optimization is establishing a level playing field for all businesses. From a growing local insurance business to multinational global operations have the same opportunity to showcase their offerings to nationwide users. The chance to rank for highly-searched keywords and appear in front of thousands of potential leads lies within the organization’s ability to execute an SEO strategy that will outperform the competition.

Expand Your Reach To Target Audiences

By targeting variations of keywords related to your insurance coverage options, client services, your organization will begin to appear in front of target audiences across the nation more frequently. Ranking for a wide range of related search queries leads to significant increases in both repeat and unique visitors to your website.

Achieve National Brand Recognition

As your insurance agency begins to rank for keywords and appear within search results more often, your brand will inevitably become synonymous with your service offerings. Expanding brand visibility enables the ability to reach a wider market and potentially capture a larger percentage of your target audience.

Become An Industry Thought-Leader

Strategic national and local SEO campaigns offer organizations the opportunity to disseminate unique and authoritative content to thousands of users. By combining the right mix of SEO-based research and industry expertise, organizations are able to position themselves as a thought-leader within their industry.

Increase Qualified Lead Pipeline

An insurance-focused and data-driven national and local SEO strategy can provide organizations with quality inbound leads, the volume of which continues to increase throughout the lifetime of the campaign. Websites quickly transition from a platform designed to showcase your service offerings, to a lead generating sales tool.

KPIs	1^st Year	2^nd Year	3^rd Year
Total KWs	2,749	9,107	13,946
1^st Page KWs	183	1,036	1,868
Traffic Value	$10,772	$60,317	$88,296
Monthly Users	1,013	4,578	46,578
New Monthly Users	948	4,434	45,480
Monthly Clicks	–	14,800	26,000
Monthly Impressions	–	635,000	1,220,000
Monthly # of Qualified Leads	85	119	153

Insurance Marketing That Works

By producing informative content related to insurance and developing customized geo-specific pages, we successfully achieved a front-page ranking on Google for our Insurance Agency within a few months at the local level. Our SEO efforts paid off within a year as we ranked on the first page for 109 nationally competitive keywords. Our client even outranked major insurance corporations such as Aflac and Geico for keywords like “benefits consultant”.

Insurance Marketing Campaign Services

Industry Market & Keyword Research

Our SEO marketing team continuously engages in-depth market and keyword research, analyzing current industry trends, fluctuations in user searches, and keyword variations to capture large groupings of keywords.

Content Planning & Generation

Using the information gathered during the market and keyword research process, our content marketing team generates unique content designed to drive website traffic and improve search engine rankings.

High-Authority Backlink Building

The majority of off-page SEO efforts involves building links from popular websites back to your own. We will handle all communication and steps required to place your links on other sites.

On-Page SEO Optimization

The on-page SEO specialists at 321 Web Marketing review on-page SEO health on a monthly basis, making adjustments and improvements based on keyword data and website performance.

Dedicated Project Manager, Marketer, Writer & Editor

SEO packages include a dedicated team to support and execute the campaign. The project manager, marketer, writer and editor are strategically chosen based on prior experience and knowledge of the given industry.

Monthly SEO Campaign Review Meeting

Monthly SEO campaign review meetings are held with the lead project manager to discuss key campaign metrics and upcoming SEO initiatives, and ensure marketing and business goals are aligned.