Fractional Marketing

For organizations that only operate in a specific area, such as doctor’s offices, attorneys, contractors, etc., 321 Web Marketing suggests considering a local SEO campaign. However, if your organization intends on becoming an industry thought leader and/or potentially expanding its service areas, national SEO can provide additional benefits. Companies such as consulting firms, ecommerce retailers, insurance brokers (who are licensed to operate out-of-state), etc. are generally better positioned to receive significant return from a national SEO campaign.

Organizations that have an internal marketing team often work with 321 Web Marketing to receive augmented support. We are able to act as your sole outsourced marketing department, or supplement your current team to produce results. For many of our national SEO campaigns, 321 Web Marketing works in direct collaboration with an internal marketing team member who facilitates information to the stakeholders. Though this is often standard practice, we prefer the stakeholders to at least participate in the onboarding process of the contract.

If your organization’s main goal for its website is generating a high volume of traffic, we recommend focusing on a national SEO campaign. In some cases, however, a local keyword campaign can be used to drive website traffic and supplement lead generation for a local SEO campaign. For organizations focused on leads, 321 Web Marketing generally recommends capturing local SEO before testing the waters of a national campaign.